Picture the scene….you’ve been diligently working on your marketing, perhaps even reading my blogs and videos, free PR tips and tricks.
As a good student, maybe you’ve started to interact with your target reporters on social media?
Gold star to you if you have!
You might be doing all of this beautifully and any minute now, it might be all about to pay dividends because one of the little blighters has clocked one of your comments on his tweets.
Maybe he spotted a link to an article you shared on LinkedIn that has really got him thinking too.
Or just as likely, he spotted an article someone else wrote on you and he thinks “aha, she would be PERFECT for my angle too, this is awesome, especially as I’ve only got 24 hours to file the copy.”
Standby gentle reader, this is it…this time next year Rodders!!!!
He gets out his little virtual black book, dips his metaphorical quill and prepares to take down your details….
He’s on your website, not long now before he finds your contact details, they will be there on your dedicated Press Page, won’t they?
Won’t they?
I ask because I know that so many businesses seem to forget about this part of their website and neglect what might be their most important customer of all – the media. (read my blog on why do you and your website keep ignoring this VIP customer?)
This isn’t about complicated coding or even an extra plugin. This is simply about creating a really easy section on your website designed purely for the media which is a quick snapshot of you and what you do.
It is your marketing highlights package on Match of The Day.
- Here’s a recap of what you will need and remember, if in doubt…KISS (Keep It Simple Stupid):
- Your contact details or those of whoever you are tasking with press stuff. (It might be your PR consultant)
- Downloadable photo/s of your key spokesperson, flagship product, logos, screengrabs.
- Defined area of expertise and any qualifications/experience. Mastermind not generalist.
- Links to your social media profiles – you can even have them as a feed on the page.
- Links to previous examples of press coverage.
- Any milestones in the company’s history, a general overview of what you do, size etc.
- Previous press releases.
That should give them a really simple to navigate, potted history of you, how and who you can help (in terms of the press) and how the dickens they can get in touch with the person they need to help them with their article.
Remember, PR = Public RELATIONS. Don’t forget you are there to help them with their story.
The key thing is to be helpful.
So, if a reporter does need to “reach out”, they can find them and they can grab other useful bits and pieces without even speaking to anyone if need be.
It all speeds things up and makes everyone’s lives easier.
Now, please excuse me because I said “reach out” and now I need to go and be sick!