“I DO know who you are. I don’t know what you want. If you are looking for boring content I can tell you, I don’t have boring content, but what I do have are a very particular set of skills. Skills I have acquired over a very long career. Skills that make me a dream for people like you.”
(However…let’s be honest, admin isn’t one of them!)
So if I hire a new PA, that will be the end of it.
I will not book meetings for you but she will find you and I will PR you.
So how and just as crucially, WHY did I use a couple of videos, some self-deprecation and a bit of creativity to announce the latest PFA team member?
Well, for one, nobody else bothers.
Seriously, when was the last time you read a “new hire” announcement and thought “WHOA THERE” these guys are going for it?!
Unless it was a well known, heavy hitter, chances are, you didn’t.
Chances are, the news sort of came out in half-hearted dribs and drabs. Maybe there was a Linkedin post on the company page (new hire probably still not listed in profile). Perhaps there was a photo hastily on the iphone of said new hire posing awkwardly under the company logo.
Was it in the news?
Was it on the company newsletter?
A blog chatting to the new hire about what makes them tick and why they joined the company?
It is probably filed under “when we get around to it”.
3 months go by…tumbleweed in the internal PR team.
Seems a bit late now.
Well it is!
Plus, you’ve missed all these chances to show you are growing, changing, tweaking, moving, driving forwards.
You’ve missed the opportunity to explain WHY you hired them and HOW it will help your customers.
You’ve even missed the opportunity to give the new team member a nice little boost and maybe even a leg-up if their role is customer facing, sales led or marketing related.
I know the classic objection, “wait until they settle in first”.
This is typically driven by fears of them not passing probation or frankly buggering off of their own accord. Perhaps after feeling that the firm they joined wasn’t quite so buzzing after all?
What did I do?
I did this.
I did the newsletter.
I filmed 3 videos introducing Francesca, which we can use for different reasons with the main idea being to add value and the secondary idea being to market the agency.
You see, if I make a point about being awful at admin but great at writing, that is what the customer actually cares about.
If I can do that whilst introducing a team member I can remove bottlenecks in my processes and crack on with being creative.
Plus, if I can do that AND mangle a Liam Neeson meme into my marketing, everyone’s a winner.
Remember folks….I have a very particular set of skills.
They might come in useful to people like you.