A common objection we hear when chatting to businesses about PR, especially those in B2B markets, is: “But we don’t have any news, so it isn’t worth it.” Rubbish. OK, perhaps not rubbish. Perhaps you don’t have much “hard” news around products or events to talk about. However, if at some stage in your marketing you …
The final PMQs of the coalition government will take place later today in the Commons but…has it rescued or ruined either leaders’ common touch as they seek your vote in May? It is a divisive topic. Many people won’t watch it or listen due to the timings or their location. Many find it utterly repellent …
With crowds thronging the streets, the cortege of one history’s (and tellingly, literature’s) greatest villains King Richard III, wound its way to his new resting place at Leicester Cathedral. I heard on the radio at midday today that queues had been as long as 4 hours and even now (3pm) are still 1-2 hours long. …
As Leicester embraces its kingly gift, what of Nottingham and Derby? Read More »
Right, now I’ve managed to shoehorn the “less v fewer” issue into a blog on PR, let’s have a quick look at the furore which has raged over this episode. To summarise, a Morrisons manager was reported on social media by a customer, after suggesting an elderly poppy seller (an 89 year-old veteran) should “wear a …
So you’ve taken the plunge and are ready to speak to the press about your news? Great! However, there are right and wrong ways to do this… Do your homework My first piece of advice is to ask yourself, can the journalist you’re approaching really help you? Believe it or not, not all businesses will …
How to approach a journalist with your business story Read More »
I’m sure most of you reading this will remember Gerald Ratner’s classic PR crisis? If not, I’m sure you cannot have failed to notice the controversy of the hacked private images of celebrities this last week, culminating in Apple admitting accounts were “compromised” but denying a “security breach”. The thing is, this kind of crisis can happen to …
In light of the #Fappening iCloud scandal..how to handle a PR crisis Read More »