Actually, although PR has its moments, I’m talking about a chap at the property next door to me on Friday trying to earn an honest bob. A window cleaner. Now’ it’s not often one gets to quote George Formby in a column about PR and Marketing but today is that day so I will cast …
PR – for a nosey parker, it’s an interesting job Read More »
I am writing this on a Thursday. However, this isn’t just ANY Thursday, as M&S might suggest, it is July the 4th, or ‘July 4th’ as our American cousins across the pond prefer. So what? I hear you cry. ‘We’re British and threw our tea in the river and that nasty lady mocked our footballers …
‘Carpe Diem’ – how you can leverage the calendar to power your PR Read More »
‘Don’t be evil’ a key part of Google’s Code of Conduct was quietly shelved back in 2018, probably due to the fact that suggesting it as a possibility hinted at likelihood of it occurring… Anyway, they now work within a more vague ‘ethical business conduct’ guideline which is somewhat dull but does conjure fewer mental …
Stuck for ideas for a CSR initiative? Google it. Read More »
This is the front page of my client’s local newspaper this morning. Talk about return on investment for PR! It features a story we have worked on for over a month, getting quotes from supporting parties and stakeholders, positioning my client at the heart of the deal and essentially telling their market that if you …
It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …
So, Sir Steve, what made you get back in the boat? Read More »
A guest blog from our consumer PR expert Lucy Capaldo on this PR crisis. It started badly, trailed off in the middle and the less that can be said about the end… This week United Airlines has been globally vilified after aviation police officials violently removed a man from a plane at Chicago O’Hare international airport …
Not the long lost manuscript for the next Harry Potter book but a debate I was invited to join on BBC Radio Nottingham this weekend. It came about after local author Beth Moran wrote a really interesting piece about being invited to “pimp” her coffee at a family restaurant. NB: not a Prince lyric. I was invited …
I’m going to ask you a very difficult and politically sensitive question… Here goes…what biscuit do you like? There. How do you deal with that one PR guru? We live in strange times when politicians have to hold a focus group before they can commit to naming (and perhaps shaming?) their favourite biscuit. Never mind …
Ahead of our Meet The Journalists event in partnership with Enterprise Nation we spoke to our panel of journalists and asked them very simply “what annoys you with regards PR people pitching their stories?” First up is Sam Metcalf, editor of The Business Desk East Midlands 1. The three-minute warning: with editorial teams cut to the bone, journalists …
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us what they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we are trying to sell. We’ve …