‘Don’t be evil’ a key part of Google’s Code of Conduct was quietly shelved back in 2018, probably due to the fact that suggesting it as a possibility hinted at likelihood of it occurring… Anyway, they now work within a more vague ‘ethical business conduct’ guideline which is somewhat dull but does conjure fewer mental …
Stuck for ideas for a CSR initiative? Google it. Read More »
As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends for their rival clubs, Liverpool and Manchester United respectively, have forged a fantastic partnership based on …
This is the front page of my client’s local newspaper this morning. Talk about return on investment for PR! It features a story we have worked on for over a month, getting quotes from supporting parties and stakeholders, positioning my client at the heart of the deal and essentially telling their market that if you …
I’ve just got back from supporting our new client, ValueLicensing at Smarter Business Tech Live – a major exhibition with nearly 200 speakers including my client. What stunned me was that I was one of very few people there from the marketing support perspective. Most exhibitors focused on getting there on time and standing on their …
‘it started badly, it tailed off a little in the middle and the less said about the end the better — but apart from that it was excellent’ Not the words of the watching media, party members and viewers of Theresa May’s speech but one Captain Blackadder’s scathing appraisal of Private Baldrick’s attempt at poetry. …
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media…yep, the end of the British summer is right on schedule. Only this time, it seems we’re not cooing over Buster the Boxer, the Man on the Moon or Monty the penguin, this time, we’re worrying about labelling, and we all know that’s …
John Lewis – won’t somebody think of the children? Read More »
Imagine you’ve just had a really stressful meeting. Your head is thumping. You’ve got 20 minutes until your next one. What will you do? You’ll find some paracetamol NOW. You’ll leave the office if need be. You’re curing a problem and you NEED it sorting. The trouble is, far too many marketers are trying …
Or should that question be which person has won hearts and minds? Now more than ever, politics is about the people behind the policy and by that, I don’t mean the voters, I mean the leaders. For many of the people stood at the polling booths today, the names on the ballot paper will be …
General Reflection – which party has won voters’ hearts and minds? Read More »
A guest blog from our consumer PR expert Lucy Capaldo on this PR crisis. It started badly, trailed off in the middle and the less that can be said about the end… This week United Airlines has been globally vilified after aviation police officials violently removed a man from a plane at Chicago O’Hare international airport …
Here’s a lazy comment that comes up in casual conversation with alarming regularity… “There’s no such thing as bad publicity”. Really? That is perhaps the laziest and dangerous PR “advice” I’ve ever heard. Consider #PieGate – the story that muddied the “magic of the FA Cup” and derailed the wheels of good faith that had …