PR
Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution
OK, maybe you loved the film but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this as a new year’s resolution. …
Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution Read More »
Plan properly if you want award winning PR
Looking for award winning PR? I am writing this a week or so after the 2020 East Midlands Bricks Awards, of which we were one of the sponsors. It was a little different this year as I didn’t have to be balance business cards in one hand and canapes in another, let alone politely declining …
How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid
And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …
How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid Read More »
‘Carpe Diem’ – how you can leverage the calendar to power your PR
I am writing this on a Thursday. However, this isn’t just ANY Thursday, as M&S might suggest, it is July the 4th, or ‘July 4th’ as our American cousins across the pond prefer. So what? I hear you cry. ‘We’re British and threw our tea in the river and that nasty lady mocked our footballers …
‘Carpe Diem’ – how you can leverage the calendar to power your PR Read More »
What a convicted peer of the realm can teach you about marketing
Birmingham, May 13th 2019, European Elections loom over the country, the eyes of the world are on it A convicted peer of the realm, multi-millionaire and literary record-breaker takes to the stage. 500 people crane their necks, leaning in to get a closer look. Another 1000 are watching it LIVE online. ‘Ladies and gentlemen. I …
What a convicted peer of the realm can teach you about marketing Read More »
Don’t just visit a trade show – report it
I’m going to let you in on a little secret. It is something I have done for myself to build authority for years and something that I also now do for clients and it involves trade shows. You know the places, a glorified aircraft hangar replete with mega stands costing thousands, keynote speeches, celebrity masterclasses …
What to do when the phone rings and it’s the BBC
I took a call this week from the BBC asking me to comment on some breaking news. ‘No problem’ I said, frantically opening up Google to see what it might be, as I’d not had time to read the papers yet – something I do every morning to see what angles my clients might leverage …
What to do when the phone rings and it’s the BBC Read More »
All fools – what Justin Bieber and I have in common
Here’s a clue, it isn’t our dancing, our torsos or our lexical dexterity. What we have in common is that we both played an April Fools trick to generate attention and get people flocking. However, whilst one of us had texts of congratulations on a job well done for mocking the pretentious self-promotion of some …
All fools – what Justin Bieber and I have in common Read More »
Pidgin English – PR guru invests in latest messaging tech
Nottingham-based PR agency, Press For Attention PR, has announced plans to revolutionise the way businesses communicate in post-Brexit Britain with the addition of a flock of pigeons to the team. The agency is led by Greg Simpson, a former business journalist and published author on PR who admittedly never lets and opportunity go past to …
Pidgin English – PR guru invests in latest messaging tech Read More »