Wimbledon fortnight begins. A time when for a few fleeting summer days the nation embraces tennis. The BBC swings into action, elbowing Eurosport aside, celebrities are (for some unfathomable reason in my opinion) spotted in the crowd and pigeons landing on a grass court are considered the height of situation comedy. I’m a massive fan …
“Anyone” for tennis? Grass court champions = grass roots cash. Read More »
That headline was just begging to be written wasn’t it? “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor observed to her 50m + Twitter followers. In a nutshell, Apple Music, which launches on 30th June, had planned to not pay artists during the three month trial …
Apple’s Swift u-turn halts “Bad Blood” with Taylor Read More »
Will Michael Gove’s latest “Golden Rules” of grammar “impact” you? Technically they shouldn’t, especially under Mr Gove’s own rules – he abhors adjectives as verbs you see…”impact”. However, (he hates starting a sentence with “however” too) does it actually matter? I’m not so much speaking (sorry…”writing”) so much about Michael Gove’s version of grammar rules …
Gove on grammar – Panda-ing to pedants or good advice? Read More »
I’d like to highlight an area that lets PR campaigns down again and again: pictures. Imagine this. You are running a magazine so your goal is to help your publication sell more copies. You do this by being informative, entertaining, controversial or even conservative. You have to attract the attention of your readers so that …
“Think in pictures” photography is an investment…not a cost. Read More »
I have written before about the issues brands have to bear in mind when aligning themselves to celebrities. Do both brands fit? Is there synergy in terms of their current perceptions or…hopefully…an opportunity to find that synergy and benefit each other? Consider the risks if it all goes a bit wrong, celebrities are not known …
Take it easyJet – Kate’s not the classic role model. Read More »
A common objection we hear when chatting to businesses about PR, especially those in B2B markets, is: “But we don’t have any news, so it isn’t worth it.” Rubbish. OK, perhaps not rubbish. Perhaps you don’t have much “hard” news around products or events to talk about. However, if at some stage in your marketing you …
The final PMQs of the coalition government will take place later today in the Commons but…has it rescued or ruined either leaders’ common touch as they seek your vote in May? It is a divisive topic. Many people won’t watch it or listen due to the timings or their location. Many find it utterly repellent …
With crowds thronging the streets, the cortege of one history’s (and tellingly, literature’s) greatest villains King Richard III, wound its way to his new resting place at Leicester Cathedral. I heard on the radio at midday today that queues had been as long as 4 hours and even now (3pm) are still 1-2 hours long. …
As Leicester embraces its kingly gift, what of Nottingham and Derby? Read More »
A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in London. Our client www.briefyourmarket.com was shortlisted (top 50) in the hugely respected Deloitte Fastest 50 awards – based on the growth of tech firms across the UK. Our job, as soon as possible, …
Want award-winning PR results? Throw awards into your marketing mix Read More »
The uproar over Sheffield United FC allowing disgraced footballer Ched Evans to train with them refuses to die down. The club is yet to confirm whether they intend to re-sign their former player but it is clear to one of their biggest fans, Olympic champion and much-loved sports personality Jessica Ennis-Hill, what it will mean …
Ennis-Hill makes a stand over Evans and Sheffield United contract Read More »