marketing

Pidgin English – PR guru invests in latest messaging tech

Nottingham-based PR agency, Press For Attention PR, has announced plans to revolutionise the way businesses communicate in post-Brexit Britain with the addition of a flock of pigeons to the team. The agency is led by Greg Simpson, a former business journalist and published author on PR who admittedly never lets and opportunity go past to …

Pidgin English – PR guru invests in latest messaging tech Read More »

John Lewis – won’t somebody think of the children?

X Factor auditions, the return of Strictly, John Lewis adverts dominating social media…yep, the end of the British summer is right on schedule. Only this time, it seems we’re not cooing over Buster the Boxer, the Man on the Moon or Monty the penguin, this time, we’re worrying about labelling, and we all know that’s …

John Lewis – won’t somebody think of the children? Read More »

Who is your who? Getting your message to your target market.

Rudyard Kipling knew a thing or two about writing. I Keep six honest serving-men:  (They taught me all I knew)  Their names are What and Where and When  And How and Why and Who. Thanks Rudyard. Us marketing and PR folk have held these close for years. I’ve written previously on your “What?” so this time, I …

Who is your who? Getting your message to your target market. Read More »