entrepreneurs

How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid

And still found space for the founder of Green & Black’s and Lord Archer…   Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team.   I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …

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‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline.

‘Guilt free chocolate’ – grabs the attention doesn’t it?    It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s.   Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand.   Like me, Jo Fairley is a former journalist who switched to the …

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Greg Simpson appointed Enterprise Nation champion for Nottingham

Greg Simpson, entrepreneur, PR professional and founder of Press for Attention PR, is confirmed today as Enterprise Nation’s champion in Nottingham.  Greg joins other regional champions who have been operating since August 2015 from the Midlands, South West, East of England and beyond.  The role of the champions is to host events, deliver support and represent Enterprise Nation in …

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The Apprentice – lesson 1, deals just fall into your lap…

http://www.bbc.co.uk/apprentice/ Seconds into the opening titles and I’m already cringing about the future for the British economy. Where do they find these self-styled “business leaders of the future”? The great book of business cliches? “I’m a fighter”, “I’ve got a mouthy personality”, “I take no prisoners”, “I love money more than anything”, “winner takes all” …

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