What if I told you that there’s a secret customer that you’ve missed? A customer might well have been sniffing around your website and your social media profiles for ages. A customer that is incredibly powerful with the ability to open the floodgates to your lead generation and marketing? https://vimeo.com/manage/522819380 Meet R. E. Porter – …
Why do you and your website keep ignoring this VIP customer? Read More »
Everybody seems eager to hear the Chancellor’s Budget and many are planning their response as a business. I get it, to an extent. We know this has been a year like no other BUT what fascinates me about this whole ‘budget’ focus is that very few business owners I speak to actually have a budget …
Stop finger in the air thinking and stick THAT in your marketing budget Read More »
Come on guys, admit it, when it comes to your marketing, you tend to be a bit, well, selfish. So, with Valentine’s Day looming on the horizon, I want you to start giving a little more. Before I explain WHY I think most people are guilty of ‘selfish” marketing, a little limerick for your delectation. …
This Valentine’s Day, admit it, when it comes to marketing, you’re a selfish lover Read More »
‘’Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You’ve probably heard this HILARIOUS observation attributed to John Wanamaker, the chap behind the department stores that eventually became part of the iconic Macy’s. Good old John is described as a marketing ‘’pioneer’’ and back in the 1800’s that is …
By the time you read this, I should know whether I am the TOP PR adviser in the UK following the Enterprise Nation #TOP50Advisers Awards. It will be a BIG day for me, whether I win or not, having already made the final 5 in a national competition and I’m being dragged down to London for the …
Awards, don’t just make a night of it – think BIGGER Read More »
I am writing this on a Thursday. However, this isn’t just ANY Thursday, as M&S might suggest, it is July the 4th, or ‘July 4th’ as our American cousins across the pond prefer. So what? I hear you cry. ‘We’re British and threw our tea in the river and that nasty lady mocked our footballers …
‘Carpe Diem’ – how you can leverage the calendar to power your PR Read More »
I’m going to let you in on a little secret. It is something I have done for myself to build authority for years and something that I also now do for clients and it involves trade shows. You know the places, a glorified aircraft hangar replete with mega stands costing thousands, keynote speeches, celebrity masterclasses …
Nottingham-based PR agency, Press For Attention PR, has announced plans to revolutionise the way businesses communicate in post-Brexit Britain with the addition of a flock of pigeons to the team. The agency is led by Greg Simpson, a former business journalist and published author on PR who admittedly never lets and opportunity go past to …
Pidgin English – PR guru invests in latest messaging tech Read More »
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at InAFishBowlLive i’ve been blogging via …
Updated – the power of giving away your expertise. Guest blog. Read More »