content marketing

Wanamaker difference to your marketing ROI?

‘’Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You’ve probably heard this HILARIOUS observation attributed to John Wanamaker, the chap behind the department stores that eventually became part of the iconic Macy’s.   Good old John is described as a marketing ‘’pioneer’’ and back in the 1800’s that is …

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Pidgin English – PR guru invests in latest messaging tech

Nottingham-based PR agency, Press For Attention PR, has announced plans to revolutionise the way businesses communicate in post-Brexit Britain with the addition of a flock of pigeons to the team. The agency is led by Greg Simpson, a former business journalist and published author on PR who admittedly never lets and opportunity go past to …

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Updated – the power of giving away your expertise. Guest blog.

Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at InAFishBowlLive i’ve been blogging via …

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