An initiative by the specialist Baby Loss charity ‘Forever Stars’ is expected to raise more than a few eyebrows this weekend as part of Baby Loss Awareness Week as hundreds of people are expected to #ShowUsYourSocks
The vibrant pink and blue socks have been designed especially for Forever Stars and have been shipped all over the globe ahead of the official #ShowUsYourSocks day this Saturday.
One of many business figures taking part is Greg Simpson, founder of Nottingham-based Press For Attention PR, who has worked with the charity for the last two years helping raise awareness of their support services and facilities for families who have experienced the tragedy of baby loss.
Simpson, who recently completed the Ikano Robin Hood Half Marathon for the charity alongside many other local entrepreneurs, famous faces from the world of football and other organisations explains;
‘Forever Stars will have a major visual impact this year when we turn the city’s landmarks pink and blue again but I love this new initiative. It is simple but very effective in terms of raising awareness but it also gets people talking.
‘Baby loss is such a sensitive subject but if just one person sees someone else subtly sharing this message it can be a turning point for them in terms of beginning to open up, share and as we say #TalkAboutThem.
‘I will be wearing my pair at the Forever Stars annual charity dinner this evening because I figure many of us will still be raising money by midnight and that counts as Saturday in my book.’
Anyone wanting to help spread the message who doesn’t own a pair of the official Forever Stars socks can still join in on social media with their own pink or blue socks using #ShowUsYourSocks and #BLAW2019 together.
The charity’s twitter handle is @FSFundraising