‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s.
What We Think
By the time you read this, I should know whether I am the TOP PR adviser in the UK following the Enterprise Nation #TOP50Advisers Awards. It
I am writing this on a Thursday. However, this isn’t just ANY Thursday, as M&S might suggest, it is July the 4th, or ‘July 4th’
What do you get if you cross a 6ft 5 inch, 100kg PR guru with a Fiat 500 hire car? Answer…a marketing opportunity. I’ve had
I wonder how many people reading this truly understand the full power of positioning and how PR plays a vital role in that. You see,
Birmingham, May 13th 2019, European Elections loom over the country, the eyes of the world are on it A convicted peer of the realm, multi-millionaire