Nottingham-based Press For Attention PR and the The Inspired Marketing Group (IMG) have announced a strategic partnership which will see the businesses join forces to deliver major marketing campaigns to their combined client bases across the UK.
IMG was launched just prior to Christmas by Richard Johnson and David Coghlan to help businesses access high calibre marketing talent on a more flexible basis. Press For Attention PR was established by former business journalist and published author on PR Greg Simpson in 2008.
Since its launch, IMG has already secured a number of major account wins (including most recently The Business Growth Institute) and is working with clients across the UK.It has also captured the imagination of many of the region’s most talented freelance marketing experts, with over 20 experts already on the books of the business, ranging from Social Media Experts to Graphic Designers, as well as a number of freelance Heads of Marketing, SEO experts, Brand Consultants and Full Stack Developers.Press For Attention PR specialises in thought leadership strategies for businesses that place expertise at the heart of their marketing strategy, fusing traditional and digital PR to help build authority in their niche markets.
IMG and Press For Attention PR are already working together on a number of projects where their combined expertise and resources add value to the client, with Press For Attention PR having helped to launch the IMG concept back in December.IMG’s David Coghlan comments;“We’re really pleased to be working with Greg on a more strategic basis as he is exactly the calibre of expert that we are seeking to assemble here on the IMG team. Our clients need two key things, expertise and flexibility and by working with our model they get just that.”Press For Attention PR’s Greg Simpson added;
“I have known Richard and David professionally for a long time and have worked with them on some really interesting campaigns via the traditional supplier model. Now we are working more closely, we can see where the opportunities are for both businesses to add value not only to each other but more importantly to our clients. It is a win/win/win situation and that can only be a good thing for everyone.”Richard Johnson concludes;
“This is a great opportunity for both businesses to create something greater than the sum of our parts. In marketing, it can be very easy to hoard ideas and opportunities and to almost circle the wagons when it comes to market share.“That isn’t actually very helpful to most clients. What they want is access to resources that allow the job to get delivered in the best way possible way, with the least possible hassle for them and with a focus on excellence in delivery and results. By partnering with experts like Greg and Press For Attention PR we are creating that service and also opening up our own networks to wider opportunities outside of our immediate reach. The benefits are there for all to see.”