Winsday Wisdom

Why honesty is the BEST policy in marketing - ELECTRIX

Why honesty is the BEST policy in marketing

A quick question for you…. Do you answer your customers’ questions on your website? Actually, scrap that, do you answer your prospects’ questions? Properly. Questions about product range, what works best for whom, features, benefits, comparisons with competitors, even….dun, dun, durrrrrr…PRICE?! Be honest, are you actually HELPING your prospects to make better buying decisions? I …

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What do you get if you cross David Walliams with an opera singing accountant, Making Tax Digital and an e-newsletter?

Winsday Wisdom – What a performance – when “Little Britain” met the singing accountant

Welcome to “Winsday”, wins, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Come on, admit it, we’ve ALL asked ourselves this question at some point… “What do you get if you cross David Walliams with an opera singing accountant, Making Tax Digital and an e-newsletter?” …

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Winsday Wisdom - David Walliams

Winsday Wisdom – You don’t need to be Tolkien to write a white paper on “Elf and Safety”

This week, Greg is reflecting on meeting one of Britain’s most successful writers, David Walliams, and how learning to tell stories is one of the greatest marketing skills you can learn (or hire). So, are you sitting comfortably? Read on to discover more… In a hole in the ground, there lived a Hobbit. Not a …

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Winsday Wisdom – Neil’s business keeps on truckin’ after Daily Express coverage

This week, we’re celebrating business investor and scale-up expert Neil O’Brien, who has helped generate major coverage in the national press for his recruitment firm that specialises in the logistic industry. Read on to discover more… You may have heard that we have a lorry driver shortage? Panic at the pumps and all that? Well, …

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Winsday Wisdom - HR plus PR plus dogs in the office = Radio 4

Winsday Wisdom – HR plus PR plus dogs in the office = Radio 4

Welcome to the first in our new series called “Winsday” (wins from around the Press For Attention PR club to inspire you every Wednesday). First up, we’re celebrating HR guru and People pro Donna Obstfeld, who bagged a hat-trick of national media coverage culminating in an interview on BBC Radio 4 last week. Read on to discover more… …

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