Readers of a nervous disposition, look away now. No really, I wouldn’t use THAT word, I mean the other one. The one that has dominated our headlines for a couple of years now. The thing is, I have it. Yep, I am writing this at about a quarter of my usual pace having had to …
Imagine my excitement last month when as a scholar of Arthurian romance (yep, that was part of my degree along with Philosophy) I was invited to join a Round Table. I could picture the scene, stone-flagged corridors leading to a sacred meeting space. Sconces on the wall (cream before jam?), a fire flickering in the …
I was at a business breakfast yesterday in Nottingham, with the great and good of this fair city before they all headed off to Trent Bridge and THAT game! Not me sadly, I was on 5 deadlines! It was an event to herald the “Top 200” businesses in the area and had been trailed …
Carly Simon reminds us that “Nobody does it better” but did James Bond just get upstaged by an agent from deepest darkest Peru? Perhaps. The Paddington scene at the palace was a wonderful piece of film that will warm the hearts of even the most die-hard republicans (maybe) and has been enjoyed by millions across …
Jubilee is no sweat for Royal watchers as palace provides PR masterclass Read More »
Due to a combination of forward-planning, outsourcing and frankly, software sorcery, I am sending you this whilst I’m away for a week. Yep, on one of those holiday things people talk about but business owners often miss. You see, I wanted to flag something important, just in case you were thinking of getting some work …
Sending a press release before you go on holiday? Hold FIRE! Read More »
Remember when the world went into panic mode about GDPR? 25th May (today) back in 2018. Wowzers! Whilst well intentioned, it was hugely overblown and the response from “marketers” was tedious beyond measure and worse…they missed a golden opportunity. Or rather, a speckled pinkish one… I lost count of the emails begging me to remain …
Ooh look it’s my 5 year Spammiversary – when GDPR became “Greg Does PR” Read More »
Mrs S and I visited a spa recently and had a fabulous time steaming, saunaing, bubbling and generally lolling about doing nowt. It is a fantastic spa, in fact it is the current award-winner in the Spa Days something or other category 2021 – I know this because it told me in reception on a …
Massage your message and marketing – average awards “efforts” are spa for the course Read More »
Or is it the other way around? If you are easily offended by clumsy humour in an effort to attract attention, look away now. However, if you don’t find digital outdoor posters showing an animation with the slogan: “For fettucine’s sake” shocking, read on brave reader. For these are the crimes against humour and humanity …
“What a load of shiitake” – advertising watchdog takes the pistachio out of Tesco Read More »
If your copy sounds like it could have been written by a clone, why not book in a chat with me? Lightsaber duel strictly optional. No requirement to host our meeting in a swamp, Zoom will suffice. May the 4th be with you. Greg BOOK IN FOR A CHAT!
I have been discussing awards with three different magazine editors this month. Across the three titles, it transpires that there were circa 1,000 entries last year – not bad considering the pandemic factor! 1000! Trust me, this is NOT usual. Why? Well, most small businesses are REALLY BAD at awards and by that I …