In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to “how?”. You see, it is all very well having a grand PR strategy, replete with tight messaging that resonates with your audience (if you’ve read my other posts you should have it by now) but …
Who, what, where, when and why are great BUT you also need a “how” Read More »
Greg Simpson, entrepreneur, PR professional and founder of Press for Attention PR, is confirmed today as Enterprise Nation’s champion in Nottingham. Greg joins other regional champions who have been operating since August 2015 from the Midlands, South West, East of England and beyond. The role of the champions is to host events, deliver support and represent Enterprise Nation in …
Greg Simpson appointed Enterprise Nation champion for Nottingham Read More »
Last night, I was fortunate enough to attend the BioCity Annual Lecture, given this year by Professor Molly Stevens of Imperial College London Amongst many accolades, Professor Stevens has been recognised as one of the ‘Top 100 Young Innovators’ and ‘The Times Top 10 scientists under 40’. It was an inspiring evening for all in attendance, …
Hack a hairdryer: IBM’s hot air hacks off scientists Read More »
Tricky title but I think an important question for many when it comes to how some businesses are perceived. So why am I asking what appears to be an accountancy question on a PR blog? Well, it comes down to perception really and if I’m going to bang on every week about how to help …
Break through your perceived limits and become er…Limited Read More »
I’m writing for http://www.creativenottingham.com/ this week and thought I’d respond to a survey that says we don’t make enough of Robin Hood in Nottingham. I’m not sure. Is he outdated or under-used? Are we mising a huge trick here? I suspect we could do a lot more with him – I’m sure Yorkshire will if …
PRWeek’s Reputation Survey on 26 February found:
41 per cent of the UK public would be put off buying a Toyota car in the future
40 per cent said their confidence in Toyota had been dented by the car maker’s problems
40 per cent believed that Toyota had handled the situation well.
The problem is that bad practice is rife with far too many agencies lazily utlising software and databases and forcing junior staff into PR “Sweat Shops” where they have little grasp of the story, the journalists’ requirements, the client’s brief and goals or the whole picture.
The danger of the show turning into a political X Factor, complete with hysterical audience was very real and I must say that the BBC may regret the perceived witch hunt format that at times threatened to turn the villain of the day into a victim. However, Griffin’s lack of skill and I’m guessing, zero PR strategy other than “get on TV Nick”, meant that he couldn’t exploit this chink of opportunity to the fore.
http://www.bbc.co.uk/apprentice/ Seconds into the opening titles and I’m already cringing about the future for the British economy. Where do they find these self-styled “business leaders of the future”? The great book of business cliches? “I’m a fighter”, “I’ve got a mouthy personality”, “I take no prisoners”, “I love money more than anything”, “winner takes all” …
The Apprentice – lesson 1, deals just fall into your lap… Read More »