I’m writing for http://www.creativenottingham.com/ this week and thought I’d respond to a survey that says we don’t make enough of Robin Hood in Nottingham. I’m not sure. Is he outdated or under-used? Are we mising a huge trick here? I suspect we could do a lot more with him – I’m sure Yorkshire will if …
PRWeek’s Reputation Survey on 26 February found:
41 per cent of the UK public would be put off buying a Toyota car in the future
40 per cent said their confidence in Toyota had been dented by the car maker’s problems
40 per cent believed that Toyota had handled the situation well.
The problem is that bad practice is rife with far too many agencies lazily utlising software and databases and forcing junior staff into PR “Sweat Shops” where they have little grasp of the story, the journalists’ requirements, the client’s brief and goals or the whole picture.
The danger of the show turning into a political X Factor, complete with hysterical audience was very real and I must say that the BBC may regret the perceived witch hunt format that at times threatened to turn the villain of the day into a victim. However, Griffin’s lack of skill and I’m guessing, zero PR strategy other than “get on TV Nick”, meant that he couldn’t exploit this chink of opportunity to the fore.
http://www.bbc.co.uk/apprentice/ Seconds into the opening titles and I’m already cringing about the future for the British economy. Where do they find these self-styled “business leaders of the future”? The great book of business cliches? “I’m a fighter”, “I’ve got a mouthy personality”, “I take no prisoners”, “I love money more than anything”, “winner takes all” …