I am writing this after drying off, changing my clothes and asking some searching questions. I’ve had to reschedule a client call as I was ensconced in the bathroom, wondering how it had come to this. I’ve even had to signal for help by calling in an expert. Yep, my pipes have burst. Well, not MY pipes dear reader, …
What PR goal HABIT will you set this year I’m sure like me, you’ve been bombarded with “New Year Resolutions” ideas by now. Good news, here’s another. Or is it? Because frankly, you can do this ANY time of the year, the Countryfile Calendar (other schedulers are available from leading stockists) won’t know. In fact, …
Normally on the last Wednesday of the month, I am getting ready to give a talk to local entrepreneurs about how to grow their business through marketing or basically, “getting and keeping customers”. Two things have changed this time: I had to bring the meeting forward because next week is my wedding anniversary. The venue …
Ignoring your dream list of clients is a nightmare for marketers Read More »
As a child of the ‘80’s, I used to love Saturday morning cartoons like “Transformers”. Optimus Prime, MegaTron, BlenderBot 3… Optimus was a whacking great lorry and leader of the goodies (the Autobots), Megatron was er, a gun (leader of the baddies – the Decepticons), and then the supreme leader ZuckerTron created BlenderBot to restore …
BlenderBot 3 – when AI collides with PR and the BBC Read More »
If you’ve ever seen a footballing megastar get his “Lambo” wrapped in vinyl camouflage or seen Conor Mcgregor briefing the design of his new plane, there’s a chance you’ve watched Yianni Charambulous aka “Yiannimize” on one of his various TV shows. Or heard him on his podcast. Or you’re one of over 3 million of …
That’s a wrap – Link building, PR and playing the long game Read More »
Ever done something that came back to haunt you years later? I have and it just cost me a fair bit of cash. It was totally accidental and happened in 2014. In fact, it is why this newsletter is a day late. Normally I know what I will be writing about on here a few …
Image rights can cause a right royal disaster if you aren’t careful Read More »
Harsh but fair? There is a lot to be said about things getting lost in translation but this is my favourite at the moment. It seems the algorithms at Facebook have clocked that I’m a writer. What they haven’t clocked is that I’m a professional writer and have a very childish sense of humour! You …
Readers of a nervous disposition, look away now. No really, I wouldn’t use THAT word, I mean the other one. The one that has dominated our headlines for a couple of years now. The thing is, I have it. Yep, I am writing this at about a quarter of my usual pace having had to …
Delighted to announce that I have been selected to be part of a nationwide roll-out of events across the UK designed to give the UK economy a major boost as we exit the pandemic. I will be the local ambassador of Entrepreneurs Circle, which has thousands of members across the UK. Entrepreneurs Circle (EC) is …
Local ambassador Greg plans warm reception for Nottingham businesses Read More »
Press For Attention PR founder Greg Simpson has announced the imminent launch of an “international communication station” as UK businesses gear up for the post-lockdown revival. Simpson, a former business journalist and published author on PR, confirmed the news over the telephone and a clever sequence of smoke signals, before harnessing numerous digital software platforms …