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Wanamaker difference to your marketing ROI?

‘’Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You’ve probably heard this HILARIOUS observation attributed to John Wanamaker, the chap behind the department stores that eventually became part of the iconic Macy’s.   Good old John is described as a marketing ‘’pioneer’’ and back in the 1800’s that is …

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What a convicted peer of the realm can teach you about marketing

Birmingham, May 13th 2019, European Elections loom over the country, the eyes of the world are on it A convicted peer of the realm, multi-millionaire and literary record-breaker takes to the stage. 500 people crane their necks, leaning in to get a closer look. Another 1000 are watching it LIVE online. ‘Ladies and gentlemen. I …

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