PR tips & tricks

Local v National PR agencies – is bigger always better?

Cartoon by emraharikan – see more here Here’s a scenario I have seen unfold in front of me with many a regional and local business journalist – in fact, it happened twice in the space of 2 hours this week so I thought I’d blog about it today…note that it happened as I sat catching up …

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PR and value for money

Another question from the inafishbowl website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found this quite a hard area …

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When news just isn’t news – by April Fool

Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed company for an undisclosed sum. …

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Trade press PR? Have I Got News For You?!

This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential buyers rather than obsessing about …

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Updated – the power of giving away your expertise. Guest blog.

Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at InAFishBowlLive i’ve been blogging via …

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Smashing an old chestnut – “all publicity is good publicity”

So, having watched www.inafishbowl.com develop with great interest I thought it was high time I threw my hat into the bowl. One of the guys at Soshi Games asked whether all publicity was good publicity. It seems they are beign inundated with requests from the media. Sounds great right? Well it all depends… I dived …

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