PR tips & tricks

Virgin on brilliant – the 5 words I used to introduce Richard Branson

I’d just finished registering the press ahead of a Richard Branson keynote speech at a major business show, there were already 60 in the room and rising. No surprise. Branson is a dream for journalists and an absolute PR natural. What was a surprise was that he didn’t have a PR officer attending to conduct …

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Who, what, where, when and why are great BUT you also need a “how”

In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to “how?”. You see, it is all very well having a grand PR strategy, replete with tight messaging that resonates with your audience (if you’ve read my other posts you should have it by now) but …

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How to annoy a journalist like Sam Metcalf

Ahead of our Meet The Journalists event in partnership with Enterprise Nation we spoke to our panel of journalists and asked them very simply “what annoys you with regards PR people pitching their stories?” First up is Sam Metcalf, editor of  The Business Desk East Midlands 1. The three-minute warning: with editorial teams cut to the bone, journalists …

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Who is your who? Getting your message to your target market.

Rudyard Kipling knew a thing or two about writing. I Keep six honest serving-men:  (They taught me all I knew)  Their names are What and Where and When  And How and Why and Who. Thanks Rudyard. Us marketing and PR folk have held these close for years. I’ve written previously on your “What?” so this time, I …

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“Think in pictures” photography is an investment…not a cost.

I’d like to highlight an area that lets PR campaigns down again and again: pictures. Imagine this. You are running a magazine so your goal is to help your publication sell more copies. You do this by being informative, entertaining, controversial or even conservative. You have to attract the attention of your readers so that …

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