Isn’t it funny or perhaps, even tragic, that the way we tend to communicate in our marketing is so, deadly dull!? We play very, VERY safe, lest we upset the delicate balance of “will they like me/loathe me”. The problem is we actually end up saying very little at all and doing NOTHING to …
How will you match up when it comes to getting a media date this Valentine’s Day? Read More »
Have you ever noticed how work expands to fill a vacuum? Or how ludicrously productive you can be when you have a holiday looming at the end of the week? It seems as soon as “school’s out for summer” there is an incredible shot of productivity that shoots through the veins of marketers and business …
Other than making a pretty tired comment about diversifying one’s distribution channels and building profiles to curry favour with those holding the purse strings, believe it or not, I do NOT have a great deal in common with Pablo Escobar. However, you might (no offence)! It did tickle me I must say and I’ve had …
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand. Like me, Jo Fairley is a former journalist who switched to the …
‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline. Read More »
The battle for hearts, minds and marketing budgets rages. Can’t we all just get along? The answer of course is YES, if you integrate these specialisms they wield HUGE power for the marketing arsenal. However, as with all weapons, they are dangerous in some hands. Especially if you throw social media …
SEO v PR v Advertising v The Times – how NOT to win at media relations Read More »
Some fundamental things apply when selecting a PR agency and it is not all about who walks in through the door on pitch day – firstly take a look at yourself. Why do you want external support and what do you want to achieve? Will the agency be an extension of your own efforts …
About to issue news before you head away on holiday? STOP! Someone once said…”80 % of success is showing up”. OK, he also said “change is death” but if you are guilty of this PR crime, you need to change or your campaign will die. You see, PR is all about timing and …
Before you pack your holiday suitcase, don’t forget this Read More »
Think PR is all glamour? Think again. At approximately 7.30am I was mid-swim after my Monday guilt-assuaging workout when I noticed two strange black bags floating towards me. Small, black bags. My instant reaction was disgust, why wasn’t the pool cleaned first thing? Then slowly it dawned on me, they were MY bags. Or to …
When it comes to flexible working, great PR is in the bag Read More »
You know the old saying about taking a horse to water? Well, it is the same with PR and Marketing. It doesn’t matter how wonderful your branding, goodwill, reputation and market position is if you do not make it EASY for people to engage with you and buy from you. PR and Marketing are not …
Why the magic bullet theory isn’t just JFK’s problem Read More »
As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends for their rival clubs, Liverpool and Manchester United respectively, have forged a fantastic partnership based on …