PR Agencies

Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution

OK, maybe you loved the film but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this as a new year’s resolution. …

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How to annoy a journalist like Sam Metcalf

Ahead of our Meet The Journalists event in partnership with Enterprise Nation we spoke to our panel of journalists and asked them very simply “what annoys you with regards PR people pitching their stories?” First up is Sam Metcalf, editor of  The Business Desk East Midlands 1. The three-minute warning: with editorial teams cut to the bone, journalists …

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Who is your who? Getting your message to your target market.

Rudyard Kipling knew a thing or two about writing. I Keep six honest serving-men:  (They taught me all I knew)  Their names are What and Where and When  And How and Why and Who. Thanks Rudyard. Us marketing and PR folk have held these close for years. I’ve written previously on your “What?” so this time, I …

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“Anyone” for tennis? Grass court champions = grass roots cash.

Wimbledon fortnight begins. A time when for a few fleeting summer days the nation embraces tennis. The BBC swings into action, elbowing Eurosport aside, celebrities are (for some unfathomable reason in my opinion) spotted in the crowd and pigeons landing on a grass court are considered the height of situation comedy. I’m a massive fan …

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Apple’s Swift u-turn halts “Bad Blood” with Taylor

That headline was just begging to be written wasn’t it? “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor observed to her 50m + Twitter followers. In a nutshell, Apple Music, which launches on 30th June, had planned to not pay artists during the three month trial …

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