Isn’t it funny or perhaps, even tragic, that the way we tend to communicate in our marketing is so, deadly dull!? We play very, VERY safe, lest we upset the delicate balance of “will they like me/loathe me”. The problem is we actually end up saying very little at all and doing NOTHING to …
How will you match up when it comes to getting a media date this Valentine’s Day? Read More »
A ping on my Linkedin profile last week reminded me that it is 13 years since I set out on my solo voyage to run my own PR agency. 13 eh? Unlucky for some? Well, a global recession one month after starting in 2008 was unfortunate that’s for sure and this pandemic hasn’t exactly been …
And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …
How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid Read More »
Has anyone seen a scapegoat? I’m sure we left it somewhere around here. There must be someone to blame, to rant against. Even a small burning effigy would do. But no, not this time. The man who missed in ’96, the chap with the bag on his head in the Pizza Hut …
Scapegoat 0,Waistcoat ‘WON’ – football’s coming home Read More »
You know the old saying about taking a horse to water? Well, it is the same with PR and Marketing. It doesn’t matter how wonderful your branding, goodwill, reputation and market position is if you do not make it EASY for people to engage with you and buy from you. PR and Marketing are not …
Why the magic bullet theory isn’t just JFK’s problem Read More »
This is the front page of my client’s local newspaper this morning. Talk about return on investment for PR! It features a story we have worked on for over a month, getting quotes from supporting parties and stakeholders, positioning my client at the heart of the deal and essentially telling their market that if you …
It’s not you, it’s me. We’ve tried but it just isn’t the same anymore. It would be best for us both if we just moved on. Feel good? Maybe you have a bit of a nervous feeling in the pit of your stomach? What if you took this honest approach to your marketing? Especially with …
Who will you break up with this Valentine’s Day? Read More »
It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …
So, Sir Steve, what made you get back in the boat? Read More »
I’d just finished registering the press ahead of a Richard Branson keynote speech at a major business show, there were already 60 in the room and rising. No surprise. Branson is a dream for journalists and an absolute PR natural. What was a surprise was that he didn’t have a PR officer attending to conduct …
Virgin on brilliant – the 5 words I used to introduce Richard Branson Read More »
