General business

press

Your press page – where reporters on tight deadlines come to die

Picture the scene….you’ve been diligently working on your marketing, perhaps even reading my blogs and videos, free PR tips and tricks. As a good student, maybe you’ve started to interact with your target reporters on social media?  Gold star to you if you have! You might be doing all of this beautifully and any minute …

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How I hid the PM’s wife from Sky News and other tales from the frontline of the press

● Hiding the location of the prime minister’s wife ● Chairing a press conference for Richard Branson at 20 minutes notice ● Standing in James Caan’s Mayfair office like a naughty schoolboy waiting for him to look up from his desk All this and much MUCH more will be revealed LIVE and Exclusive when I …

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Pablo Escobar meme

What do you and Pablo Escobar have in common?

  Other than making a pretty tired comment about diversifying one’s distribution channels and building profiles to curry favour with those holding the purse strings, believe it or not, I do NOT have a great deal in common with Pablo Escobar. However, you might (no offence)! It did tickle me I must say and I’ve had …

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Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution

OK, maybe you loved the film but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this as a new year’s resolution. …

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How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid

And still found space for the founder of Green & Black’s and Lord Archer…   Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team.   I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …

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