General business

How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid

And still found space for the founder of Green & Black’s and Lord Archer…   Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team.   I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …

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‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline.

‘Guilt free chocolate’ – grabs the attention doesn’t it?    It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s.   Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand.   Like me, Jo Fairley is a former journalist who switched to the …

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SEO v PR v Advertising v The Times – how NOT to win at media relations

  The battle for hearts, minds and marketing budgets rages. Can’t we all just get along?   The answer of course is YES, if you integrate these specialisms they wield HUGE power for the marketing arsenal.   However, as with all weapons, they are dangerous in some hands.   Especially if you throw social media …

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Why your charitable efforts get ignored by the media

Businesses are increasingly realising that Corporate Social Responsibility, or ‘CSR’ for short, can be a major asset when it comes to positioning positive public relations for their brand. There are various elements they can weave into their marketing mix around sustainability and ethical practice but the classic tactic that is normally the easiest to implement …

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