Charity

Socks appeal – Press For Attention PR puts feet up for Forever Stars

An initiative by the specialist Baby Loss charity ‘Forever Stars’ is expected to raise more than a few eyebrows this weekend as part of Baby Loss Awareness Week as hundreds of people are expected to #ShowUsYourSocks  The vibrant pink and blue socks have been designed especially for Forever Stars and have been shipped all over …

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Why your charitable efforts get ignored by the media

Businesses are increasingly realising that Corporate Social Responsibility, or ‘CSR’ for short, can be a major asset when it comes to positioning positive public relations for their brand. There are various elements they can weave into their marketing mix around sustainability and ethical practice but the classic tactic that is normally the easiest to implement …

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A Marathon effort draws to a close but would you run on Sunday?

This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising copy. …

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#YFactorLeics – the show’s over…for now

I do a bit for charity (don’t like to talk about it!) and for the last eon, or 6 months at least, I have been working with a fantastic team on what was an amazing experience and event – #YFactorLeics. It was essentially a “talent” contest fought out between members of the Leicestershire business community …

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