I have written before about the issues brands have to bear in mind when aligning themselves to celebrities. Do both brands fit? Is there synergy in terms of their current perceptions or…hopefully…an opportunity to find that synergy and benefit each other? Consider the risks if it all goes a bit wrong, celebrities are not known …
Take it easyJet – Kate’s not the classic role model. Read More »
With the FIFA annual congress meeting in Zurich today, one man appears to be somewhat absent – as I write this anyway… Whether you are a football/soccer fan or not, most people know the name Sepp Blatter. So far, teflon Sepp has managed to avoid the direct controversy that has surrounded his reign and tomorrow’s …
FIFA FO FUM – sponsors smell the blood of corruption Read More »
With crowds thronging the streets, the cortege of one history’s (and tellingly, literature’s) greatest villains King Richard III, wound its way to his new resting place at Leicester Cathedral. I heard on the radio at midday today that queues had been as long as 4 hours and even now (3pm) are still 1-2 hours long. …
As Leicester embraces its kingly gift, what of Nottingham and Derby? Read More »
The uproar over Sheffield United FC allowing disgraced footballer Ched Evans to train with them refuses to die down. The club is yet to confirm whether they intend to re-sign their former player but it is clear to one of their biggest fans, Olympic champion and much-loved sports personality Jessica Ennis-Hill, what it will mean …
Ennis-Hill makes a stand over Evans and Sheffield United contract Read More »
Happy St George’s Day everyone! What? Does that make you feel awkward? It seems to. Certainly the media can’t seem to decide what to do about the old chap. Fawn? Ignore? Wring hands? Worry? Champion? He’s a divisive fellow you see. Not the saint himself but what he has come to stand for. I wrote …
One wonders who advises these minsters on their PR. Unless you believe this was unplanned of course. If it was stage managed, I’m not sure how they got the pupil to ask that question, maybe they just got “lucky” but my word, this will allow any budding #Govebuster to haunt him for weeks and months …
I was going to write a blog last Friday about how PR is all about timing and typically…I delayed it. Good thing too as I wanted to use a LIVE case study. You see, it isn’t a simple case of bashing out a press release here and there. The best campaigns include elements of sheer …
Timing is everything – PR campaign scuppered by Royal baby Read More »
The furore over British Lions coach Warren Gatland’s controversial decision to drop Irish and British Lions legend Brian O’Driscroll has opened up questions of quotas, xenophobia and a win-at-all-costs mentality. It takes me back (believe it or not) to a day in the lower sixth at school when the head of our house (nothing fancy, …
Gatland, BOD and inter-house badminton as Welsh get Lion’s share Read More »
Well, this is a pickle. Poor old Lord Hall has only been Director General of the BBC for a week or so and he’s already faced with a major issue. With “Ding Dong The Witch Is Dead” riding high in the charts following a very successful facebook campaign by anti-Thatcher protesters (it already tops the …
Ding Dong – let battle commence over BBC playing THAT song Read More »
MP Chuka Umunna: caught editing Wikipedia page (Credit: Getty Images) Thanks to Loulla-Mae Eleftheriou-Smith from PR Week for much of this content. Labour MP Chuka Umunna is in the firing line after failing to deny that one of his team likened him to Barack Obama on Wikipedia, under the pseudonym ‘Socialdemocrat’. In case you aren’t …