And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …
How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid Read More »
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand. Like me, Jo Fairley is a former journalist who switched to the …
‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline. Read More »
Has anyone seen a scapegoat? I’m sure we left it somewhere around here. There must be someone to blame, to rant against. Even a small burning effigy would do. But no, not this time. The man who missed in ’96, the chap with the bag on his head in the Pizza Hut …
Scapegoat 0,Waistcoat ‘WON’ – football’s coming home Read More »
As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends for their rival clubs, Liverpool and Manchester United respectively, have forged a fantastic partnership based on …
It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …
So, Sir Steve, what made you get back in the boat? Read More »
By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks. I’m a massive football fan and also a fan of David Beckham as a sportsman and role model but there is no doubt that this will raise more than a few Beckham-esque eyebrows amongst football fans and …
What a week it has been (so far) for Jeremy Corbyn. Winning the Labour leadership contest by a landslide by effectively NOT playing the PR game but secretly doing just that. Jeremy won a lot of hearts and minds by being himself. He is unvarnished. He is everything that most politicians are not and that …
With today marking Queen Elizabeth II becoming the UK’s longest serving monarch, a poll by Sky Data shows that 70% of Brits would like to see the monarchy reign forever. All seems rosy for her majesty. Indeed, the popularity of the monarchy in general terms has rarely been so high, aided by the social capital …
Wimbledon fortnight begins. A time when for a few fleeting summer days the nation embraces tennis. The BBC swings into action, elbowing Eurosport aside, celebrities are (for some unfathomable reason in my opinion) spotted in the crowd and pigeons landing on a grass court are considered the height of situation comedy. I’m a massive fan …
“Anyone” for tennis? Grass court champions = grass roots cash. Read More »
That headline was just begging to be written wasn’t it? “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor observed to her 50m + Twitter followers. In a nutshell, Apple Music, which launches on 30th June, had planned to not pay artists during the three month trial …
Apple’s Swift u-turn halts “Bad Blood” with Taylor Read More »