Celebrity

How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid

And still found space for the founder of Green & Black’s and Lord Archer…   Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team.   I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …

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‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline.

‘Guilt free chocolate’ – grabs the attention doesn’t it?    It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s.   Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand.   Like me, Jo Fairley is a former journalist who switched to the …

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Spitting image – why Sky benched Carragher

As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends for their rival clubs, Liverpool and Manchester United respectively, have forged a fantastic partnership based on …

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So, Sir Steve, what made you get back in the boat?

It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …

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Beckileaks – can brand Beckham bounce back?

By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks. I’m a massive football fan and also a fan of David Beckham as a sportsman and role model but there is no doubt that this will raise more than a few Beckham-esque eyebrows amongst football fans and …

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“Anyone” for tennis? Grass court champions = grass roots cash.

Wimbledon fortnight begins. A time when for a few fleeting summer days the nation embraces tennis. The BBC swings into action, elbowing Eurosport aside, celebrities are (for some unfathomable reason in my opinion) spotted in the crowd and pigeons landing on a grass court are considered the height of situation comedy. I’m a massive fan …

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