Celebrity

What do you get if you cross David Walliams with an opera singing accountant, Making Tax Digital and an e-newsletter?

Winsday Wisdom – What a performance – when “Little Britain” met the singing accountant

Welcome to “Winsday”, wins, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Come on, admit it, we’ve ALL asked ourselves this question at some point… “What do you get if you cross David Walliams with an opera singing accountant, Making Tax Digital and an e-newsletter?” …

Winsday Wisdom – What a performance – when “Little Britain” met the singing accountant Read More »

Winsday Wisdom - David Walliams

Winsday Wisdom – You don’t need to be Tolkien to write a white paper on “Elf and Safety”

This week, Greg is reflecting on meeting one of Britain’s most successful writers, David Walliams, and how learning to tell stories is one of the greatest marketing skills you can learn (or hire). So, are you sitting comfortably? Read on to discover more… In a hole in the ground, there lived a Hobbit. Not a …

Winsday Wisdom – You don’t need to be Tolkien to write a white paper on “Elf and Safety” Read More »

How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid

And still found space for the founder of Green & Black’s and Lord Archer…   Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team.   I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …

How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid Read More »

‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline.

‘Guilt free chocolate’ – grabs the attention doesn’t it?    It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s.   Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand.   Like me, Jo Fairley is a former journalist who switched to the …

‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline. Read More »

Spitting image – why Sky benched Carragher

As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends for their rival clubs, Liverpool and Manchester United respectively, have forged a fantastic partnership based on …

Spitting image – why Sky benched Carragher Read More »

So, Sir Steve, what made you get back in the boat?

It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …

So, Sir Steve, what made you get back in the boat? Read More »