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Sep 23, 19 •
182 Views •
Celebrity, Innovation, PR Tips & Tricks, PR tips & tricks •
Greg •
No Comments
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than...
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Jul 12, 18 •
416 Views •
Celebrity, Inspiration, Other, Sport •
Greg •
No Comments
Has anyone seen a scapegoat? I’m sure we left it somewhere around here. There must be someone to blame, to rant against. Even a small burning effigy would do. But no, not this time. The man who missed in ’96, the chap...
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Mar 14, 18 •
1003 Views •
Celebrity, Crisis PR, PR tips & tricks, Sport, Thought leadership •
Greg •
No Comments
As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends...
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Nov 30, 17 •
1052 Views •
Celebrity, Inspiration, PR Tips & Tricks, Sponsorship •
Greg •
No Comments
It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting...
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Feb 7, 17 •
1679 Views •
Celebrity, Crisis PR, Sponsorship, Sport, Thought leadership •
Greg •
No Comments
By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks. I’m a massive football fan and also a fan of David Beckham as a sportsman and role model but there is no doubt that this will raise more than a few...
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Sep 16, 15 •
4131 Views •
Celebrity, Crisis PR, Politics, Royal, Thought leadership •
Greg •
No Comments
What a week it has been (so far) for Jeremy Corbyn. Winning the Labour leadership contest by a landslide by effectively NOT playing the PR game but secretly doing just that. Jeremy won a lot of hearts and minds by being himself. He is unvarnished. He is...
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Sep 9, 15 •
3523 Views •
Celebrity, Politics, Royal, Thought leadership •
Greg •
No Comments
With today marking Queen Elizabeth II becoming the UK’s longest serving monarch, a poll by Sky Data shows that 70% of Brits would like to see the monarchy reign forever. All seems rosy for her majesty. Indeed, the popularity of the monarchy in general...
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Jun 29, 15 •
2083 Views •
Celebrity, PR Agencies, Sponsorship, Sport, Thought leadership •
Greg •
No Comments
Wimbledon fortnight begins. A time when for a few fleeting summer days the nation embraces tennis. The BBC swings into action, elbowing Eurosport aside, celebrities are (for some unfathomable reason in my opinion) spotted in the crowd and pigeons landing on a...
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Jun 23, 15 •
1944 Views •
Celebrity, Crisis PR, PR Agencies •
Greg •
No Comments
That headline was just begging to be written wasn’t it? “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor observed to her 50m + Twitter followers. In a nutshell, Apple...
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Jun 9, 15 •
2120 Views •
Celebrity, Crisis PR, Sponsorship, Thought leadership •
Greg •
No Comments
I have written before about the issues brands have to bear in mind when aligning themselves to celebrities. Do both brands fit? Is there synergy in terms of their current perceptions or…hopefully…an opportunity to find that synergy and benefit...
