And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …
How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid Read More »
Actually, although PR has its moments, I’m talking about a chap at the property next door to me on Friday trying to earn an honest bob. A window cleaner. Now’ it’s not often one gets to quote George Formby in a column about PR and Marketing but today is that day so I will cast …
PR – for a nosey parker, it’s an interesting job Read More »
An initiative by the specialist Baby Loss charity ‘Forever Stars’ is expected to raise more than a few eyebrows this weekend as part of Baby Loss Awareness Week as hundreds of people are expected to #ShowUsYourSocks The vibrant pink and blue socks have been designed especially for Forever Stars and have been shipped all over …
Socks appeal – Press For Attention PR puts feet up for Forever Stars Read More »
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand. Like me, Jo Fairley is a former journalist who switched to the …
‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline. Read More »
By the time you read this, I should know whether I am the TOP PR adviser in the UK following the Enterprise Nation #TOP50Advisers Awards. It will be a BIG day for me, whether I win or not, having already made the final 5 in a national competition and I’m being dragged down to London for the …
Awards, don’t just make a night of it – think BIGGER Read More »
I am writing this on a Thursday. However, this isn’t just ANY Thursday, as M&S might suggest, it is July the 4th, or ‘July 4th’ as our American cousins across the pond prefer. So what? I hear you cry. ‘We’re British and threw our tea in the river and that nasty lady mocked our footballers …
‘Carpe Diem’ – how you can leverage the calendar to power your PR Read More »
What do you get if you cross a 6ft 5 inch, 100kg PR guru with a Fiat 500 hire car? Answer…a marketing opportunity. I’ve had a lot of fun with this after picking this little beauty up yesterday. I actually ASKED for it because it is remarkable. If I’m going to get a hire car …
Your fleet and your image – driving growth or a vehicle for trouble? Read More »
I wonder how many people reading this truly understand the full power of positioning and how PR plays a vital role in that. You see, what I do, in fact, what I really LOVE to do, is to help people get known for what they know. I help them leverage their expertise on their subject …
The expert card – marketing to Money AND the Many via the power of media Read More »
Birmingham, May 13th 2019, European Elections loom over the country, the eyes of the world are on it A convicted peer of the realm, multi-millionaire and literary record-breaker takes to the stage. 500 people crane their necks, leaning in to get a closer look. Another 1000 are watching it LIVE online. ‘Ladies and gentlemen. I …
What a convicted peer of the realm can teach you about marketing Read More »
I’m going to let you in on a little secret. It is something I have done for myself to build authority for years and something that I also now do for clients and it involves trade shows. You know the places, a glorified aircraft hangar replete with mega stands costing thousands, keynote speeches, celebrity masterclasses …