Greg

We've been breaking and making B2B news since 2008. Our team are all former journalists so we know what the media needs. Our job is to blend your marketing objectives with that demand. Our founder is a published author on PR for small businesses. Got news? Got views? Get it covered.

Is Gillette out of the Woods?

Tiger would have been better served by coming out and making a statement to the media immediately. Instead, he sat back, probably worried about saying or doing the wrong thing. The resultantvacuum of silence was then filled by a voracious media, determined to get their pound of flesh and now the leeches are forming on the underbelly of the popular press, feeding their faces at the banquet before the platters are removed.

Thierry Henry – Charm Offensive?

Henry should have come out early and appologised. However, he hasn’t and he is best advised to keep his trap shut now lest he fan the flames. If I was Gillette I’d do the same. However, if I was Wilkinson Sword I’d find it hard to resist a cheeky campaign to boost sales in Ireland.

Question Time for Griffin as BNP loses early christmas present

The danger of the show turning into a political X Factor, complete with hysterical audience was very real and I must say that the BBC may regret the perceived witch hunt format that at times threatened to turn the villain of the day into a victim. However, Griffin’s lack of skill and I’m guessing, zero PR strategy other than “get on TV Nick”, meant that he couldn’t exploit this chink of opportunity to the fore.