Due to a combination of forward-planning, outsourcing and frankly, software sorcery, I am sending you this whilst I’m away for a week. Yep, on one of those holiday things people talk about but business owners often miss. You see, I wanted to flag something important, just in case you were thinking of getting some work …
Sending a press release before you go on holiday? Hold FIRE! Read More »
Remember when the world went into panic mode about GDPR? 25th May (today) back in 2018. Wowzers! Whilst well intentioned, it was hugely overblown and the response from “marketers” was tedious beyond measure and worse…they missed a golden opportunity. Or rather, a speckled pinkish one… I lost count of the emails begging me to remain …
Ooh look it’s my 5 year Spammiversary – when GDPR became “Greg Does PR” Read More »
Mrs S and I visited a spa recently and had a fabulous time steaming, saunaing, bubbling and generally lolling about doing nowt. It is a fantastic spa, in fact it is the current award-winner in the Spa Days something or other category 2021 – I know this because it told me in reception on a …
Massage your message and marketing – average awards “efforts” are spa for the course Read More »
Or is it the other way around? If you are easily offended by clumsy humour in an effort to attract attention, look away now. However, if you don’t find digital outdoor posters showing an animation with the slogan: “For fettucine’s sake” shocking, read on brave reader. For these are the crimes against humour and humanity …
“What a load of shiitake” – advertising watchdog takes the pistachio out of Tesco Read More »
If your copy sounds like it could have been written by a clone, why not book in a chat with me? Lightsaber duel strictly optional. No requirement to host our meeting in a swamp, Zoom will suffice. May the 4th be with you. Greg BOOK IN FOR A CHAT!
I have been discussing awards with three different magazine editors this month. Across the three titles, it transpires that there were circa 1,000 entries last year – not bad considering the pandemic factor! 1000! Trust me, this is NOT usual. Why? Well, most small businesses are REALLY BAD at awards and by that I …
“I DO know who you are. I don’t know what you want. If you are looking for boring content I can tell you, I don’t have boring content, but what I do have are a very particular set of skills. Skills I have acquired over a very long career. Skills that make me a dream …
Turns out I’m a lot like Liam Neeson – I’m quite “Taken” by this new role Read More »
I thought I would attempt something a little different this week. I’ve gone full Blue Peter (if you don’t get that reference, I really am getting old!). You see, when I bang on about people not leveraging their media coverage, I am really serious about it. It is a HUGE waste of an opportunity and …
Nottingham-based PR guru and purveyor of offshoot services that can be “pressed for”, Greg Simpson, has confirmed rumours of his latest opportunistic idea. Simpson, a former business journalist and published author on PR, will target the new solution specifically for the regional business awards niche, where he feels there is ‘an opportunity to prevent all …
PR Guru launches new “Press For A Slap” crisis comms service Read More »
What do you get when you cross soap stones, high tech heating, the mayor of West Yorkshire and a commitment to driving net-zero across the region? A call from “The Times” to discuss your mission and how it pertains to electric radiators of course…all as energy bills are in the media glare and customers’ minds. …
There’s NOTHING neutral about this national media carbon coverage Read More »