Isn’t it funny or perhaps, even tragic, that the way we tend to communicate in our marketing is so, deadly dull!? We play very, VERY safe, lest we upset the delicate balance of “will they like me/loathe me”. The problem is we actually end up saying very little at all and doing NOTHING to …
How will you match up when it comes to getting a media date this Valentine’s Day? Read More »
What PR goal HABIT will you set this year I’m sure like me, you’ve been bombarded with “New Year Resolutions” ideas by now. Good news, here’s another. Or is it? Because frankly, you can do this ANY time of the year, the Countryfile Calendar (other schedulers are available from leading stockists) won’t know. In fact, …
“I wouldn’t say I was the best PR manager in the business. But I was in the top five”’ With apologies to the greatest manager that the England football team never had, I thought I might provide a little update on the awards I was up for this week. Spoiler alert….. I DIDN’T win! So …
“I wouldn’t say I was the best PR manager in the business. But I was in the top five”’ Read More »
We’ve all been there. The last knockings of the chocolate box over Christmas (anytime in December in my house). The Purple one has vanished, the Green Triangle has found its inner Bermuda and disappeared. Then lo, underneath all the detritus that litters the bottom of the tin, a few stragglers strive to break the surface, …
Will there be a mutiny on the Bounty? Either way, PR celebrations are in order Read More »
What would Bon Jovi do? Break out the faded denim, cut off your t-shirt sleeves and get your Superman tattoo transfers ready folks because… Whoa, I’m halfway there Whoa, the tension I can’t bear Vote below, they’ll take it I swear Whoa, finalists beware Finalists BEWARE! (Cue guitar solo). Yep, I have some …
Please excuse the tardiness of this latest blog – I have an excuse. You see, I’ve been busy meeting Dragons. Again. Hungry ones. I have a history with them actually. It stretches back at least a decade. I’ve helped one flag down a taxi at 1am on New Year’s Eve in the Canary Islands. …
There is something uniquely British about queuing. We pride ourselves on it and recent events have of course taken our queuing skills, patience and monitoring to new heights. There was even a Twitter feed and hashtag for #thequeue However, things were taken up a notch when it appeared that Phil and Holly, the darlings of …
This Mourning – what can we learn PR-wise, from Holly and Phil’s queue “jump”? Read More »
Say what you like about the monarchy (and plenty will, as have I – mainly about their PR skills or lack thereof) but there is one thing that is very clear, the Queen was a pioneer and an inspiration to millions. The Queen was also an unrivalled communicator. Listening to the reports ever since the sad news broke last week, …
I have a confession… I feel guilty. The problem is, I now feel guilty about feeling guilty. I’ve just got home from a week away in Salcombe and I’m back at it with renewed energy having had a lovely rest and only having to deal with 2 texts whilst I was off. So why the …
Hands up who is “guilty” of feeling guilty about holidays? Read More »
Normally on the last Wednesday of the month, I am getting ready to give a talk to local entrepreneurs about how to grow their business through marketing or basically, “getting and keeping customers”. Two things have changed this time: I had to bring the meeting forward because next week is my wedding anniversary. The venue …
Ignoring your dream list of clients is a nightmare for marketers Read More »