About 20 minutes. It’s true. That is how long it took me to get Press for An Expert member Danny Greeves into the global media behemoth that reaches 100m people a month and also how long it took me to get Careers guru Sheila Starr into the iconic “Cosmo” mag’s online site. Truth be told, there was work happening …
What does Newsweek have in common with Cosmopolitan magazine? Read More »
Climbing the stairs at a secret London address, my colleagues next to me, contract in hand, things were getting pretty stressful. We were about to meet one of the original Dragons, someone who I would end up chairing a press event for a few years later but for now, someone who was intent on ignoring …
Your Name Please? Your occupation? And your chosen specialist subject? Those were the three EASY questions I put to 1200+ entrepreneurs at a conference last week. I then asked them some more probing ones to uncover how ready they might be to become one of my TRUSTED MEDIA EXPERTS in the virtual little black book …
I was at the London’s Olympia for a major trade show, supporting our client, Golden Road Gin at the Speciality and Fine Food Fair – a major event with hundreds of exhibitors, visitors, suppliers and potential customers for my client. Not to mention, some journalists and official media partners. What is amazing me this morning …
Ever had one of those “Accidental Partridge” moments when suggesting an idea to someone? Monkey Tennis Inner City Car Park Sumo Youth Hosteling With Chaz and Dave Well, this time it seems the BBC have got it “spot-on” as Alan might say. Their new podcast “When it Hits the Fan“ is out tonight and will examine who …
Imagine being one of the preeminent football kit manufacturers on the planet and bagging the rights to produce the kit for the Lionesses ahead of the World Cup. A nation gripped by football with a women’s team that is on the verge of greatness after a glorious few years leading into the tournament. What …
The gloves are off – Nike drop the ball over Mary Queen of Stops Read More »
Imagine carefully building a global brand over three centuries that is essentially based on discretion and then it is all undone in a matter of moments after the very modern “cancel culture” card is waived. The irony of course being that this stellar reputation has just been annihilated by none other than its own …
Banking on “discretion” a PR disaster for Coutts Read More »
No, this is not a battle of the late ‘80s ballads. Although ermine might have been more heavily involved if one of the plaintiffs was still within the family business. I refer, of course, to the current phone hacking trial, where Prince Harry, (the Duke of Sussex) has just finished giving evidence in the high …
Royal formerly known as “Prince” risks “Streisand effect” in trial by media Read More »
Spoiler alert…I’m a big football fan. I’m also a big fan of Gary Lineker but that has nothing to do with his team affiliations (Leicester, Spurs, Everton, Barcelona, Grampus 8, Walkers – I prefer a McCoy). I just quite like the guy. He is great on camera and somehow still has that boyish charm which …
I am writing this after drying off, changing my clothes and asking some searching questions. I’ve had to reschedule a client call as I was ensconced in the bathroom, wondering how it had come to this. I’ve even had to signal for help by calling in an expert. Yep, my pipes have burst. Well, not MY pipes dear reader, …