Thought Leadership

So, Sir Steve, what made you get back in the boat?

It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …

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How to become the media’s go-to expert in your field

This summer Press For Attention PR’s Greg Simpson, author of The Small Business Guide To PR, spoke at the Elite Business Event in London on how to become the media’s go-to expert in your field. The event was a huge success with big-name speakers including Michael Portillo, Karren Brady, Jacqueline Gold and, fresh from his new TV series, …

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The power of giving away your expertise

      With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping that some, once impressed, will upgrade to a more bespoke and powerful offering. In a nutshell, it is about showcasing. It is the road test, wandering around the …

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