A Marathon effort draws to a close but would you run on Sunday?

This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising copy. …

A Marathon effort draws to a close but would you run on Sunday? Read More »