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RIM

@Joey7Barton on England rugby – pot meets kettle or a genuine issue?

Leave a Comment / Celebrity, PR Tips & Tricks, Sponsorship, Sport / By Greg

I agonised today on whether to write about Blackberry/RIM’s latest PR disaster or whether to have a pop at the antics of the England rugby team. I’ve discussed both subjects before, firstly with RIM’s disaster on the BBC and then with regards rugby in general and #bloodgate However, just when I thought I would plump for RIM …

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Back off the RIM – Blackberry CEO’s PR tussle with BBC

6 Comments / Crisis PR, General business, PR Tips & Tricks / By Greg

This week, the BBC’s technology correspondent Rory Cellan-Jones spoke to Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm behind Blackberry. [youtube=http://www.youtube.com/watch?v=n987fbiJJb4] That sounds like a good PR opportunity doesn’t it? Well, it would if he and/or his publicist had prepared fully first. If you aren’t aware, after some nice and cosy questions …

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