‘Carpe Diem’ – how you can leverage the calendar to power your PR

I am writing this on a Thursday. However, this isn’t just ANY Thursday, as M&S might suggest, it is July the 4th, or ‘July 4th’ as our American cousins across the pond prefer. So what? I hear you cry. ‘We’re British and threw our tea in the river and that nasty lady mocked our footballers …

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