Scanning the web this morning for blogging fodder, I learnt that some big, shiny London PR agencies received a curious email last month, purporting to be from Libya’s Ministry of Information. Turns out this mysterious ministry was asking for PR support to improve the image of Muammar Gaddafi. Many dismissed it as the work of …
Tricky title but I think an important question for many when it comes to how some businesses are perceived. So why am I asking what appears to be an accountancy question on a PR blog? Well, it comes down to perception really and if I’m going to bang on every week about how to help …
Break through your perceived limits and become er…Limited Read More »
More importantly…will he care? Well, if this slightly nauseating viral campaign on You Tube, in which we are encouraged to “Like” Andy’s fan page is anything to go by, he, or at least his sponsors, care a lot. I’m not sure Andy Murray cares too much about how loved he is compared to good old …
Will a freshly-minted Murray finally capture our hearts? Read More »
Another question from the inafishbowl website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found this quite a hard area …
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed company for an undisclosed sum. …
This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential buyers rather than obsessing about …
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at InAFishBowlLive i’ve been blogging via …
Updated – the power of giving away your expertise. Guest blog. Read More »
#Urgh, jargon alert. “Thought leadership”, if I should ever utter it to you or you should ever find it cropping up in conversations with your own PR agency, is effectively positioning yourself as an expert within your field. It doesn’t matter how big your company is. What matters is that you have expertise and that …
Late last week I was asked by regional business magazine, Insider, to write a piece for their Talking Point slot. As I’m forever pushing, prodding and cajoling my clients to do similar things I thought I should demonstrate that I do take my own medicine. Here’s the article reproduced in full, in case you missed …
I refuse to take part in this recession – Talking Point Read More »
I recently wrote this for the business reality website www.inafishbowl.com if you haven’t seen it there, have look here and then head over to the site for some great free advice on building, running and growing a business. Or, you can have a nose at all of my free “How To” guides by clicking …