Not the long lost manuscript for the next Harry Potter book but a debate I was invited to join on BBC Radio Nottingham this weekend. It came about after local author Beth Moran wrote a really interesting piece about being invited to “pimp” her coffee at a family restaurant. NB: not a Prince lyric. I was invited …
It emerged in 2016 and will be the buzzword in media circles throughout the year – “fake news”. President Donald Trump even accused a respected CNN journalist of being “fake news” midway through a press conference. It is obviously a cause for concern. This week, MPs launched a parliamentary inquiry into the “growing phenomenon”, with …
Don’t say “The Times”. OK, maybe they COULD read about you there but let’s be honest, we can be far smarter about this. Previously, I have written about your “who” and your “what” in terms of your customers and your message. The next building block of your PR campaign is “where?” The problem is, it …
I’m going to ask you a very difficult and politically sensitive question… Here goes…what biscuit do you like? There. How do you deal with that one PR guru? We live in strange times when politicians have to hold a focus group before they can commit to naming (and perhaps shaming?) their favourite biscuit. Never mind …
Greg Simpson, entrepreneur, PR professional and founder of Press for Attention PR, is confirmed today as Enterprise Nation’s champion in Nottingham. Greg joins other regional champions who have been operating since August 2015 from the Midlands, South West, East of England and beyond. The role of the champions is to host events, deliver support and represent Enterprise Nation in …
Greg Simpson appointed Enterprise Nation champion for Nottingham Read More »
In the second of our series ahead of our “Meet the journalists” event with Enterprise Nation on April 14th, we spoke to Ian Evans, editor of East Midlands Business Link and asked him for three pet peeves from PRs. Try to avoid these. They can make or break your next story. 1. At risk of sounding like an insufferable …
Last night, I was fortunate enough to attend the BioCity Annual Lecture, given this year by Professor Molly Stevens of Imperial College London Amongst many accolades, Professor Stevens has been recognised as one of the ‘Top 100 Young Innovators’ and ‘The Times Top 10 scientists under 40’. It was an inspiring evening for all in attendance, …
Hack a hairdryer: IBM’s hot air hacks off scientists Read More »
Rudyard Kipling knew a thing or two about writing. I Keep six honest serving-men: (They taught me all I knew) Their names are What and Where and When And How and Why and Who. Thanks Rudyard. Us marketing and PR folk have held these close for years. I’ve written previously on your “What?” so this time, I …
Who is your who? Getting your message to your target market. Read More »
What a week it has been (so far) for Jeremy Corbyn. Winning the Labour leadership contest by a landslide by effectively NOT playing the PR game but secretly doing just that. Jeremy won a lot of hearts and minds by being himself. He is unvarnished. He is everything that most politicians are not and that …
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us what they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we are trying to sell. We’ve …