PR crisis

In light of the #Fappening iCloud scandal..how to handle a PR crisis

I’m sure most of you reading this will remember Gerald Ratner’s classic PR crisis? If not, I’m sure you cannot have failed to notice the controversy of the hacked private images of celebrities this last week, culminating in Apple admitting accounts were “compromised” but denying a “security breach”. The thing is, this kind of crisis can happen to …

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G4S – “Buckles” under the strain of Olympic effort

In terms of how not to handle the press, this is an object lesson. Your company is in panic mode, days away from a huge event. The media is swarming all over you. You want to hide, bury your head in the sand. That’s understandable – we’re all human. Problem is…we’re not all the CEO …

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BP’s Tony Hayward’s slick PR Skills

There is no doubt that this will have been an awful and incredibly stressful time for Mr Hayward and senior BP figures personally but the problem is that he and BP keep reminding us of us this as if we should all feel sorry for them. That is just not going to fly. Nobody cares about BP – they care about the totaldevastation caused and what can be done about it.