By the time you read this, I should know whether I am the TOP PR adviser in the UK following the Enterprise Nation #TOP50Advisers Awards. It will be a BIG day for me, whether I win or not, having already made the final 5 in a national competition and I’m being dragged down to London for the …
Awards, don’t just make a night of it – think BIGGER Read More »
What do you get if you cross a 6ft 5 inch, 100kg PR guru with a Fiat 500 hire car? Answer…a marketing opportunity. I’ve had a lot of fun with this after picking this little beauty up yesterday. I actually ASKED for it because it is remarkable. If I’m going to get a hire car …
Your fleet and your image – driving growth or a vehicle for trouble? Read More »
Here’s a lazy comment that comes up in casual conversation with alarming regularity… “There’s no such thing as bad publicity”. Really? That is perhaps the laziest and dangerous PR “advice” I’ve ever heard. Consider #PieGate – the story that muddied the “magic of the FA Cup” and derailed the wheels of good faith that had …
By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks. I’m a massive football fan and also a fan of David Beckham as a sportsman and role model but there is no doubt that this will raise more than a few Beckham-esque eyebrows amongst football fans and …
Greg Simpson, entrepreneur, PR professional and founder of Press for Attention PR, is confirmed today as Enterprise Nation’s champion in Nottingham. Greg joins other regional champions who have been operating since August 2015 from the Midlands, South West, East of England and beyond. The role of the champions is to host events, deliver support and represent Enterprise Nation in …
Greg Simpson appointed Enterprise Nation champion for Nottingham Read More »
Last night, I was fortunate enough to attend the BioCity Annual Lecture, given this year by Professor Molly Stevens of Imperial College London Amongst many accolades, Professor Stevens has been recognised as one of the ‘Top 100 Young Innovators’ and ‘The Times Top 10 scientists under 40’. It was an inspiring evening for all in attendance, …
Hack a hairdryer: IBM’s hot air hacks off scientists Read More »
Rudyard Kipling knew a thing or two about writing. I Keep six honest serving-men: (They taught me all I knew) Their names are What and Where and When And How and Why and Who. Thanks Rudyard. Us marketing and PR folk have held these close for years. I’ve written previously on your “What?” so this time, I …
Who is your who? Getting your message to your target market. Read More »
With today marking Queen Elizabeth II becoming the UK’s longest serving monarch, a poll by Sky Data shows that 70% of Brits would like to see the monarchy reign forever. All seems rosy for her majesty. Indeed, the popularity of the monarchy in general terms has rarely been so high, aided by the social capital …
That headline was just begging to be written wasn’t it? “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor observed to her 50m + Twitter followers. In a nutshell, Apple Music, which launches on 30th June, had planned to not pay artists during the three month trial …
Apple’s Swift u-turn halts “Bad Blood” with Taylor Read More »
Will Michael Gove’s latest “Golden Rules” of grammar “impact” you? Technically they shouldn’t, especially under Mr Gove’s own rules – he abhors adjectives as verbs you see…”impact”. However, (he hates starting a sentence with “however” too) does it actually matter? I’m not so much speaking (sorry…”writing”) so much about Michael Gove’s version of grammar rules …
Gove on grammar – Panda-ing to pedants or good advice? Read More »