Other than making a pretty tired comment about diversifying one’s distribution channels and building profiles to curry favour with those holding the purse strings, believe it or not, I do NOT have a great deal in common with Pablo Escobar. However, you might (no offence)! It did tickle me I must say and I’ve had …
Come on guys, admit it, when it comes to your marketing, you tend to be a bit, well, selfish. So, with Valentine’s Day looming on the horizon, I want you to start giving a little more. Before I explain WHY I think most people are guilty of ‘selfish” marketing, a little limerick for your delectation. …
This Valentine’s Day, admit it, when it comes to marketing, you’re a selfish lover Read More »
And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …
How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid Read More »
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand. Like me, Jo Fairley is a former journalist who switched to the …
‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline. Read More »
I’ve just got back from supporting our new client, ValueLicensing at Smarter Business Tech Live – a major exhibition with nearly 200 speakers including my client. What stunned me was that I was one of very few people there from the marketing support perspective. Most exhibitors focused on getting there on time and standing on their …
Ever wondered what makes a great story or how to pitch to the media? Well, wonder no more. If you can get to Nottingham on November 21st, you can hear from a panel of local, regional AND national business journalists about how to take your PR campaign to the next level. If you’re a small …
Here’s a lazy comment that comes up in casual conversation with alarming regularity… “There’s no such thing as bad publicity”. Really? That is perhaps the laziest and dangerous PR “advice” I’ve ever heard. Consider #PieGate – the story that muddied the “magic of the FA Cup” and derailed the wheels of good faith that had …
By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks. I’m a massive football fan and also a fan of David Beckham as a sportsman and role model but there is no doubt that this will raise more than a few Beckham-esque eyebrows amongst football fans and …
In the final lesson ahead of our Nottingham event on April 14th, we’ve looked at B2C media relations. So if you want three quick tips to placing your product or boosting your brand, read on, Katherine Taylor has some great advice. Katherine Taylor, a features writer for eight years has seen and heard it all. Those lucky enough to …
In the second of our series ahead of our “Meet the journalists” event with Enterprise Nation on April 14th, we spoke to Ian Evans, editor of East Midlands Business Link and asked him for three pet peeves from PRs. Try to avoid these. They can make or break your next story. 1. At risk of sounding like an insufferable …