I’m going to ask you a very difficult and politically sensitive question… Here goes…what biscuit do you like? There. How do you deal with that one PR guru? We live in strange times when politicians have to hold a focus group before they can commit to naming (and perhaps shaming?) their favourite biscuit. Never mind …
The whole story “whiffs” of mistrust. Mistrust of the bullying helpline to keep schtum on sensitive issues, mistrust of the PRs (real or not) lurking in the background around the motives for Ms Pratt’s first ill-advised comments, mistrust of the Prime Minister and Number 10’s culture and mistrust of David Cameron and his ability to make political capital out of any situation.
I’ve just spent an hour watching Gordon Brown deliver his crucial speech to the Labour Party Conference. For a man who struggles with what his media personality actually is, he did very well. Why? Well, he was himself. I think. Gordon admitted he has been criticised in the media for being too serious. His response? …