I was going to write a blog last Friday about how PR is all about timing and typically…I delayed it. Good thing too as I wanted to use a LIVE case study. You see, it isn’t a simple case of bashing out a press release here and there. The best campaigns include elements of sheer …
Timing is everything – PR campaign scuppered by Royal baby Read More »
To many, he is a lovable buffoon in an area that has few fans. Politics. However, will Boris Johnson’s appearance (click here) on the Andrew Marr show yesterday (Sunday 24th March), in which Marr’s replacement, Eddie Mair, cornered him on issues that would appear to fly in the face of his public profile, soon have …
A funny old day today. I have spent over a decade advising clients on how to get the most out of their PR campaigns and here I find myself doing it for Press For Attention PR, my own consultancy. Strange it may be. Self indulgent? It feels like it a little, I must confess. However, …
Strange to write a press release about your own business when you are in PR Read More »
Ok, I’ve had enough of ranting at the radio as yet another London-based MP chats affably to a London-centric presenter as they extol the virtues of public transport. They urge us to get out of our cars and “hop on a bus”, ride the tube, car share etc as we all do our bit to …
Lowering my emissions – a Public Transport challenge Read More »
Plenty of outrage this week with Jeremy Clarkson forced to issue an apology for his rant about striking public sector workers. In case you missed it, Clarkson’s latest outburst came on the ever-so-cosy The One Show, you can view it here along with the full context of what he actually said. Essentially, when asked about …
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed company for an undisclosed sum. …
This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential buyers rather than obsessing about …
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at InAFishBowlLive i’ve been blogging via …
Updated – the power of giving away your expertise. Guest blog. Read More »
#Urgh, jargon alert. “Thought leadership”, if I should ever utter it to you or you should ever find it cropping up in conversations with your own PR agency, is effectively positioning yourself as an expert within your field. It doesn’t matter how big your company is. What matters is that you have expertise and that …
I recently wrote this for the business reality website www.inafishbowl.com if you haven’t seen it there, have look here and then head over to the site for some great free advice on building, running and growing a business. Or, you can have a nose at all of my free “How To” guides by clicking …