I wonder how many people reading this truly understand the full power of positioning and how PR plays a vital role in that. You see, what I do, in fact, what I really LOVE to do, is to help people get known for what they know. I help them leverage their expertise on their subject …
The expert card – marketing to Money AND the Many via the power of media Read More »
I took a call this week from the BBC asking me to comment on some breaking news. ‘No problem’ I said, frantically opening up Google to see what it might be, as I’d not had time to read the papers yet – something I do every morning to see what angles my clients might leverage …
What to do when the phone rings and it’s the BBC Read More »
This summer Press For Attention PR’s Greg Simpson, author of The Small Business Guide To PR, spoke at the Elite Business Event in London on how to become the media’s go-to expert in your field. The event was a huge success with big-name speakers including Michael Portillo, Karren Brady, Jacqueline Gold and, fresh from his new TV series, …
How to become the media’s go-to expert in your field Read More »