I have said previously that Rolls Royce needs to think about the way it comes across. A great company but sometimes a tad too slow to respond – notably in light of the Quantas (Trent 900) saga.
I’ve been told that they are in a tricky balancing act here which is doubtless true but it is interesting to see that they are now looking at briefing on an international basis for the corp comms side.
No need for me to ramble on when the excellent PR Week covers the story so well here.