Did you know I’ve written a book? No? Well, I have. You can buy it here, it’s called the Small Business Guide To PR. I’m very fortunate that the team over at Enterprise Nation has been snaffling extracts from it for their audience and this week a particular section has generated a lot of feedback …
I had the pleasure of meeting Sir Richard Branson and James Caan this week. Why? How? Well, I was the PR Director for Business 2012, a show that had over 200 exhibitors, 200 speakers and over 40,000 delegates over 3 days at the o2 in London. Sir Richard, James Caan and on the final day, …
Chairing a press conference with Sir Richard Branson Read More »
Cartoon by emraharikan – see more here Here’s a scenario I have seen unfold in front of me with many a regional and local business journalist – in fact, it happened twice in the space of 2 hours this week so I thought I’d blog about it today…note that it happened as I sat catching up …
Local v National PR agencies – is bigger always better? Read More »
Last week I answered a question over at the business reality website inafishbowl.com George Thornton, the owner of Nottingham-based gallery Cuadros has some great news to shout about as he is now accredited to the pioneering “Own Art” scheme. Essentially, you can buy contemporary art with 0% finance. However, George has to be careful with …
Another question from the inafishbowl website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found this quite a hard area …
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed company for an undisclosed sum. …
This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential buyers rather than obsessing about …
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at InAFishBowlLive i’ve been blogging via …
Updated – the power of giving away your expertise. Guest blog. Read More »
I recently wrote this for the business reality website www.inafishbowl.com if you haven’t seen it there, have look here and then head over to the site for some great free advice on building, running and growing a business. Or, you can have a nose at all of my free “How To” guides by clicking …
So, having watched www.inafishbowl.com develop with great interest I thought it was high time I threw my hat into the bowl. One of the guys at Soshi Games asked whether all publicity was good publicity. It seems they are beign inundated with requests from the media. Sounds great right? Well it all depends… I dived …
Smashing an old chestnut – “all publicity is good publicity” Read More »