PR Agencies

PR 101: How to write and send a press release

Did you know I’ve written a book? No? Well, I have. You can buy it here, it’s called the Small Business Guide To PR. I’m very fortunate that the team over at Enterprise Nation has been snaffling extracts from it for their audience and this week a particular section has generated a lot of feedback …

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Strange to write a press release about your own business when you are in PR

A funny old day today. I have spent over a decade advising clients on how to get the most out of their PR campaigns and here I find myself doing it for Press For Attention PR, my own consultancy. Strange it may be. Self indulgent? It feels like it a little, I must confess. However, …

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Assad regime not quite so in Vogue now eh?

NB – credit to the Independent’s Richard Hall for the analysis and article below (in italics). I have written on this subject before, just where do you the draw the line when it comes to ethics in business? Could you work for an oil firm, a major bank, a “corrupt” regime? Whatever your politics, morals …

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Chairing a press conference with Sir Richard Branson

I had the pleasure of meeting Sir Richard Branson and James Caan this week. Why? How? Well, I was the PR Director for Business 2012, a show that had over 200 exhibitors, 200 speakers and over 40,000 delegates over 3 days at the o2 in London. Sir Richard, James Caan and on the final day, …

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Local v National PR agencies – is bigger always better?

Cartoon by emraharikan – see more here Here’s a scenario I have seen unfold in front of me with many a regional and local business journalist – in fact, it happened twice in the space of 2 hours this week so I thought I’d blog about it today…note that it happened as I sat catching up …

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PR and value for money

Another question from the inafishbowl website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found this quite a hard area …

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When news just isn’t news – by April Fool

Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed company for an undisclosed sum. …

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