Inspiration

These women’s work – worth sweet FA?

What a depressingly predictable scenario. England’s brave, battling “Lionesses” (in itself arguably a bit derogatory but let’s not dwell on that) fly home to great acclaim across the football supporters in the country, men and women alike, inspiring a generation of girls to pull their boots on and of boys to stop making disparaging comments …

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Want award-winning PR results? Throw awards into your marketing mix

A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in London. Our client www.briefyourmarket.com was shortlisted (top 50) in the hugely respected Deloitte Fastest 50 awards – based on the growth of tech firms across the UK. Our job, as soon as possible, …

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Gatland, BOD and inter-house badminton as Welsh get Lion’s share

The furore over British Lions coach Warren Gatland’s controversial decision to drop Irish and British Lions legend Brian O’Driscroll has opened up questions of quotas, xenophobia and a win-at-all-costs mentality. It takes me back (believe it or not) to a day in the lower sixth at school when the head of our house (nothing fancy, …

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A Marathon effort draws to a close but would you run on Sunday?

This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising copy. …

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PR 101: How to write and send a press release

Did you know I’ve written a book? No? Well, I have. You can buy it here, it’s called the Small Business Guide To PR. I’m very fortunate that the team over at Enterprise Nation has been snaffling extracts from it for their audience and this week a particular section has generated a lot of feedback …

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Strange to write a press release about your own business when you are in PR

A funny old day today. I have spent over a decade advising clients on how to get the most out of their PR campaigns and here I find myself doing it for Press For Attention PR, my own consultancy. Strange it may be. Self indulgent? It feels like it a little, I must confess. However, …

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Chairing a press conference with Sir Richard Branson

I had the pleasure of meeting Sir Richard Branson and James Caan this week. Why? How? Well, I was the PR Director for Business 2012, a show that had over 200 exhibitors, 200 speakers and over 40,000 delegates over 3 days at the o2 in London. Sir Richard, James Caan and on the final day, …

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