My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR. Quite a wide-ranging brief that. I had a ponder, asked a few followers on facebook and twitter and eventually came up with an area of real concern but also MASSIVE potential to catapult …
“Think in pictures” – supercharge your PR campaign Read More »
I was going to write a blog last Friday about how PR is all about timing and typically…I delayed it. Good thing too as I wanted to use a LIVE case study. You see, it isn’t a simple case of bashing out a press release here and there. The best campaigns include elements of sheer …
Timing is everything – PR campaign scuppered by Royal baby Read More »
This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising copy. …
A Marathon effort draws to a close but would you run on Sunday? Read More »
I’m not interested in debating the politics and the former PM but I have found it fascinating to see how many people genuinely do seem bothered by politics when the really BIG news happens. Maybe yesterday’s events will see a lot more people becoming politically active or wearing their political hearts on their sleeves more …
Behind the PR scenes on the day of Thatcher’s resignation Read More »
Britain’s first youth police and crime commissioner has made a tearful apology for what she accepts was “inappropriate language and views” that she posted on Twitter. Paris Brown, 17, from Sheerness in Kent, made comments about gay people and drugs, which have since been deleted. Whilst Brown has been pilloried for her views, one does …
A Brown mark against the Youth Police and Crime Commissioner role? Read More »
I do a bit for charity (don’t like to talk about it!) and for the last eon, or 6 months at least, I have been working with a fantastic team on what was an amazing experience and event – #YFactorLeics. It was essentially a “talent” contest fought out between members of the Leicestershire business community …
To many, he is a lovable buffoon in an area that has few fans. Politics. However, will Boris Johnson’s appearance (click here) on the Andrew Marr show yesterday (Sunday 24th March), in which Marr’s replacement, Eddie Mair, cornered him on issues that would appear to fly in the face of his public profile, soon have …
Last year, I was asked if I would sit on a bus for a morning and have lots of strangers talk to me about their ideas to take over the world. Now normally, this would not hold huge appeal. However, this was no ordinary bus and these were no ordinary strangers. It was the first …
Did you know I’ve written a book? No? Well, I have. You can buy it here, it’s called the Small Business Guide To PR. I’m very fortunate that the team over at Enterprise Nation has been snaffling extracts from it for their audience and this week a particular section has generated a lot of feedback …
A funny old day today. I have spent over a decade advising clients on how to get the most out of their PR campaigns and here I find myself doing it for Press For Attention PR, my own consultancy. Strange it may be. Self indulgent? It feels like it a little, I must confess. However, …
Strange to write a press release about your own business when you are in PR Read More »