They don’t want a lot for Christmas There is just one thing they need They just care about the present Or the future you foresee They don’t want you for their own Exclusivity be blown Make their wish come true All they want for Christmas… Is newwwwwwwwwwssssss…. And VIEWS baby! Oh they won’t ask for …
Cue Mariah, all they want for Christmas….is YOU!! Read More »
This will not involve any sticky back plastic or pleading with your family and neighbours for used up Fairy Liquid bottles. If you do not get that reference, you are likely younger than me (43) or you probably aren’t that active on Twitter – also likely if younger than me. Hopefully, the following will …
Media mastery – how to get your very own “Blue Tweeter” badge Read More »
A ping on my Linkedin profile last week reminded me that it is 13 years since I set out on my solo voyage to run my own PR agency. 13 eh? Unlucky for some? Well, a global recession one month after starting in 2008 was unfortunate that’s for sure and this pandemic hasn’t exactly been …
Other than making a pretty tired comment about diversifying one’s distribution channels and building profiles to curry favour with those holding the purse strings, believe it or not, I do NOT have a great deal in common with Pablo Escobar. However, you might (no offence)! It did tickle me I must say and I’ve had …
What if I told you that there’s a secret customer that you’ve missed? A customer might well have been sniffing around your website and your social media profiles for ages. A customer that is incredibly powerful with the ability to open the floodgates to your lead generation and marketing? https://vimeo.com/manage/522819380 Meet R. E. Porter – …
Why do you and your website keep ignoring this VIP customer? Read More »
OK, maybe you loved the film but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this as a new year’s resolution. …
Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution Read More »
And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …
How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid Read More »
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand. Like me, Jo Fairley is a former journalist who switched to the …
‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline. Read More »
The battle for hearts, minds and marketing budgets rages. Can’t we all just get along? The answer of course is YES, if you integrate these specialisms they wield HUGE power for the marketing arsenal. However, as with all weapons, they are dangerous in some hands. Especially if you throw social media …
SEO v PR v Advertising v The Times – how NOT to win at media relations Read More »
